How to Create Customer-centric and Evidence Based Growth Strategies with Jobs-to-be-Done und Outcome-Driven Innovation® – and be predictable!
- What opportunities exist for value creation in the market?
- How should you position your existing products?
- How should you improve your existing products?
- What new offerings are needed to fill gaps in the product/service portfolio?
- What long-term strategy should be pursued to get the entire job done?
- How can you build an internal innovation capability and create a culture for innovation?
- Use cases from mechanical engineering and medical device industry.